The yacht marketing industry's educational resource
We'd rather teach you what a great production looks like than sell it to you. Everything here is written from twenty years of actual production days, not generic marketing advice.
Audience Guides
Photography for Charter Brokers vs. Sales Brokers
The same yacht, marketed for sale versus marketed for charter, needs two genuinely different photography briefs — treating them the same undersells one side or the other.
5 min read
Technique & Craft
Why Sunset Photography Matters
Golden hour isn't an aesthetic preference — it's the single highest-leverage 40 minutes of a production day.
4 min read
Technique & Craft
Technical vs. Lifestyle Photography: What's the Difference
Two different jobs, two different skill sets — and most productions need both in the same day.
5 min read
Preparation & Logistics
Do I Need Models?
Not every shoot needs professional models — but if the goal is charter marketing, the answer is usually yes. Here's how to think about it.
4 min read
Preparation & Logistics
How to Prepare Your Yacht for a Photoshoot
A production day runs smoothly when the yacht is ready before the crew arrives — here's the checklist we send every client in advance.
5 min read
Marketing Strategy
Why Lifestyle Photography Sells More Charters
A spec sheet tells a client what a yacht has. Lifestyle photography tells them what a week aboard actually feels like — and that's the version that gets booked.
6 min read