Industries
Charter Brokers
Lifestyle-focused yacht photography and video that sells the experience of a week onboard, not only the vessel. We create polished charter-marketing content designed to inspire enquiries across brochures, websites, social media and charter platforms.
What we know about this role
- —Needs imagery that sells the complete charter experience rather than presenting only the yacht’s specifications
- —Wants photography and video that work across brochures, websites, social media and charter platforms
- —Must differentiate the yacht from competing charter vessels before the next booking season
- —Needs lifestyle scenes that show guests enjoying the yacht, destinations, dining, tenders and water toys
- —Must coordinate owners, captains, crew, models, weather and yacht availability within a limited production schedule
- —Wants an organized production partner who can deliver a consistent library of photography, video and social content
Written for you
Audience Guides
Photography for Charter Brokers vs. Sales Brokers
The same yacht, marketed for sale versus marketed for charter, needs two genuinely different photography briefs — treating them the same undersells one side or the other.
5 min read
Preparation & Logistics
Do I Need Models?
Not every shoot needs professional models — but if the goal is charter marketing, the answer is usually yes. Here's how to think about it.
4 min read
Marketing Strategy
Why Lifestyle Photography Sells More Charters
A spec sheet tells a client what a yacht has. Lifestyle photography tells them what a week aboard actually feels like — and that's the version that gets booked.
6 min read